Building Your Personal Brand through Social Media-Presentation: Building Your Personal Brand through Social Media

Video Transcription

Video Summary

Summary: <br />The video features speakers Joshua Joseph and Joy Wu discussing the significance of using social media, particularly Twitter, to build your brand and make impactful changes. They stress the importance of professionalism, two-way communication, and storytelling in effectively utilizing social media platforms. The video includes a hands-on activity that prompts viewers to create Twitter accounts and engage with their clinical care, research, or policy advocacy work. Joseph and Wu highlight the advantages of social media in increasing engagement, forming networks, and promoting research and healthcare initiatives.<br /><br />The speaker in another video explores the benefits and best practices of using Twitter in the medical and academic fields. They emphasize Twitter's value in providing news and publications, especially in the scientific and medical sectors, and describe their own use of the platform to stay updated on research discussions and articles. Networking is also highlighted as a significant benefit, enabling connections with colleagues and potential collaborators. Maintaining a professional online presence is stressed, addressing concerns such as patient privacy and negative comments. The speaker encourages the audience to sign up for Twitter, even if they won't be actively tweeting, to engage with content and other users. They suggest participants tweet about their conference experiences, follow fellow attendees, and contribute to community building through Twitter engagement.<br /><br />No credits are mentioned in the provided summaries.

Keywords

social media

Twitter

brand building

professionalism

engagement

networking

research

healthcare initiatives

academic field

news and publications

maintaining a professional online presence

conference experiences


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